In Lift Off, From Jay Z & Kanye's Watch the Throne, can it get any more literal than when Beyonce belts: We gon take it to the moon/Take it to the stars.../Bout to take this whole thing to Mars?
Jay says in the song that Earth is boring to him. I can imagine so when you have everything at your disposal. Part of being ambitious is to find the next challenge. How many vacations, yachts, cars & houses can you buy as a billionaire before it gets plain boring? (Jay & Bey together are about $100K shy of a billion--boring, right?). To come from so little to so much in one lifetime is--unthinkable. The amount of ambition, drive & the rush of satisfaction must be addictive. At this point, what else is there to do in the next 20 years but to go to outer space? Why not?

I don't know, but too many people are talking about it for some reason. If it's a trend, it's wierd. If it's true, how would I know? But I'm gonna be watchin their throne to see if it blasts off. Perhaps MTV's logo isn't a moon man for nothin...